US: New Year greets Allied and Miller with RTD headache

By Chris Brook-Carter | 2 January 2003

In yet another setback for the RTD category, Allied Domecq and SABMiller are scaling back their joint operations in the category and reducing inventories of Stolichnaya Citrona and Sauza Diablo, because of weak consumer demand. "The brands have not met our expectations," SABMiller spokeswoman Molly Reilly said on Tuesday.

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In yet another setback for the RTD category, Allied Domecq and SABMiller are scaling back their joint operations in the category and reducing inventories of Stolichnaya Citrona and Sauza Diablo, because of weak consumer demand. "The brands have not met our expectations," SABMiller spokeswoman Molly Reilly said on Tuesday.

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