Miles Beale, who took up his role as the WSTAs new chief executive this week

Miles Beale, who took up his role as the WSTA's new chief executive this week

The Wine and Spirirt Trade Association's new chief executive, Miles Beale, has officially started in the role this week. 

Beale, who was appointed in March, began his duties on Monday (18 June), just-drinks understands. He attended Pernod Ricard's annual summer party in Central London last night as part of an effort to familiarise himself with the industry.

Beale was previously deputy director for EU and international agriculture policy at DEFRA and has spent his career to date in the civil service. 

“It’s an exciting time to be joining the WSTA and I look forward to working with colleagues throughout the industry as we tackle the major issues facing the sector," Beale told just-drinks. "I hope my experience of working in government can help us make our case effectively on behalf of the trade.”

Among his challenges will be the continued battle against the Scottish and Westminster government's plans for minimum pricing and the alcohol duty escalator.

Beale replaces Jeremy Beadles, who stepped down in November, to take the role of Heineken's corporate relations director in the UK. 

The WSTA's head of communications, Gavin Partington, filled in as interim chief executive in the intervening period.