Ricardo Sander announces the launch of the Ricky Sander Wine Company, a premier wine agency serving fine wine retailers and restaurants in Southern California. The agency represents a number of noted Napa Valley wineries including Rombauer Vineyards, the Kent Rasmussen Winery, and Regusci Winery. Three new wineries of limited production, Whitford Cellars, Richard Perry Wines, and Sugarloaf Crossing, are also represented in the company's portfolio.

"It is an extremely dynamic time in the California wine industry. I believe beyond seeking great wines, buyers are looking for superior customer service and trusting relationships," states Ricardo. "My new company is dedicated to all these ideals." The Ricky Sander Wine Company serves on-premise and off-premise accounts in Santa Barbara, Ventura, Los Angeles, Orange, and San Diego counties. Five sales representatives have been retained to represent the territory.

Ricardo Sander has been in the wine business for twenty-one years. He began his wine career as a buyer for a number of prestigious restaurants in the San Francisco Bay Area. He has spent the last fifteen years associated with two of the most distinguished wine agencies in California, Vinifera Wine Marketing in San Francisco, and Strange Wines in Southern California.