Scotch whisky The Famous Grouse has unveiled a new website.

The site, www.thefamousgrouse.com, goes live today (20 June).

"Ours is not about the traditional 'haggis and tartan' perspective of Scotland, it's more about that sense of welcome, belonging and liveliness which prevails in a modern Scottish bar," said Wendy Cormack, The Famous Grouse's brand manager. "From the moment visitors arrive on the site, they will feel the welcoming sense of kinship which the Scots are famed for."

The new website will continue to evolve with the addition of further pages to the HTML version and multi-lingual translations of the site are already in development. To commemorate the launch, and the brand's 110th anniversary, The Famous Grouse is giving away 110 bottles in an exclusive website competition.

The Famous Grouse is owned by Scotch whisky firm the Edrington Group.