V&S Absolut Spirits has appointed a new president and chief executive officer.

The Swedish company announced last Thursday (18 October) that Ketil Eriksen will replace Bengt Baron, who was earlier promoted to managing director of V&S Group.

V&S Absolut Spirits is a division of V&S Group and markets Absolut Vodka.

The division is the brand owner and producer of Danzka Vodka, Fris Vodka and Plymouth Gin.