Pyramid Breweries Inc. has unveiled a new president and CEO. John J. Lennon will fill both positions early next month when he joins the company.

Lennon's previous position was president and CEO of Beck's North America, a US$150 m division of Interbrew, where he had responsibility for the US, Canada and the Caribbean. Lennon has over 20 years experience as a senior executive in marketing, sales and general management, including eight years leading and managing businesses within the branded consumer goods industry. In addition to his work with Beck's, he has held senior positions with Diageo, Guinness, FEMSA, Grand Metropolitan and Nestle.

In a statement, board chairman George Hancock said: "John is a seasoned and highly regarded brewing industry executive who brings a wealth of valuable skills to the Pyramid team. His experience is almost entirely in the Better Beer industry with companies whose beers, like Pyramid, are sold based on their high quality and unique flavors. This experience is directly relevant to the task at hand."

During his career, Lennon has built a successful track record of leading businesses ranging from US$10 m to US$300 m on three continents. "John's ability to build beer brands will be invaluable as we seek to leverage our growing Beverage and Alehouse Divisions," said Hancock.

"Pyramid has tremendous potential, and I am very excited about the company," noted Lennon. "I believe that my broad marketing and operational experience in the brewing industry makes a great fit with a strong Pyramid management team. I look forward to utilising my capabilities and experience to help drive the long term success of the company."

A native of New York, Lennon will be based at Pyramid's headquarters in Seattle, Washington.