C&C Group is launching a 330ml PET version of its Magners Irish Cider brand in the UK following increasing demand for the new format.

The PET bottle, which has a six-month shelf life, could be used for occasions where glass restrictions may apply such as gigs, nightclubs and sporting events, the Ireland-based company said yesterday (7 May).

"Cider is the only LAD category showing volume growth in England and Wales, fuelled largely by packaged cider," said Jules Macken, brand manager at Magners. "This new pack has been developed in response to considerable trade demand and enables us to continue to recruit new consumers to the cider category and the Magners brand. The new PET bottle will enable consumers to enjoy a refreshing drink of Magners on many more occasions."

Magners 330ml PET bottle will be will be available to buy in cases of 24 from this month.