US: New name for National Soft Drink Ass'n
The Washington-based National Soft Drink Association has changed its name to the American Beverage Association (ABA).
The ABA represents companies that manufacture and distribute non-alcoholic beverages, including bottled water, teas, juices, juice drinks, sports drinks, milk-based beverages, reduced-calorie and regular soft drinks.
The 85-year-old association's new name is meant to reflect the expanded range of member products. While Americans still love traditional soft drinks, increasing sales of bottled water, sports drinks, diet soft drinks and other new non-alcoholic beverages are assuring the industry continues to change.
According to Mintel's Global New Products Database, more than 5,200 new ready-to-drink, non-alcoholic beverages were introduced in the US last year.
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