Allied Domecq North America has appointed a new senior vice president of marketing. The wine and spirits giant announced yesterday that Simon Hunt will replace Simon Cunningham, who has been appointed the commercial director for Allied Domecq Europe.

Hunt joins the North American spirits business from Allied Domecq Spirits and Wines, where he served as senior vice president of innovation. Prior to joining AD, Hunt worked for United Distillers and Vintners North America (now Diageo) for eight years in a variety of local and international marketing roles.  Most recently, he acted as the vice president of Global Marketing on the Smirnoff vodka brand.

In a statement, Jim Clerkin, president of AD Spirits, North America, said: "Simon's unique blend of in-depth marketing experience and proven leadership skills will be a true asset to Allied Domecq's North American Spirits operation.

"His vision has lead to some of the industry's most successful and high-profile product launches," Clerkin added.

Hunt will oversee the marketing strategies for all Allied Domecq Spirits, North America brands, including Kahlúa, Stolichnaya, Sauza, Beefeater, Courvoisier, Maker's Mark, Malibu, Canadian Club, Wet by Beefeater and Kuya.

Answering directly to Clerkin, Hunt will serve as a member of the North American spirits executive team, in addition to maintaining his position on the ADSW PLC international marketing executive team.