Pernod Ricard has shuffled its marketing department in the UK. The wine and spirits group has announced the appointment of John Grieveson as its new marketing director.

Grieveson joins the company from drinks distributor First Drinks Brands, where he was deputy managing director.

Current marketing director Mark Davis moves to a new position of marketing development director at Pernod Ricard UK, where he will be responsible for strategic planning and consumer understanding.

Grieveson will take control of Pernod Ricard's advertising roster in the UK.

There are no immediate plans to replace Grieveson at First Drinks.