UK: New look for Smirnoff Black in UK

By just-drinks.com editorial team | 22 May 2006

Diageo has unveiled a new style bottle for its Smirnoff Black No. 55 vodka. The newly-designed bottle will give target consumers - men aged 25 to 35-years-old - an increased perception of quality, Diageo said today (22 May).

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Diageo has unveiled a new style bottle for its Smirnoff Black No. 55 vodka. The newly-designed bottle will give target consumers - men aged 25 to 35-years-old - an increased perception of quality, Diageo said today (22 May).

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

FRANCE: Pernod calms Soyuzplodoimport conclusion talk
Pernod Ricard has quelled speculation that its talks with Soyuzplodimport have reached an "advanced" stage.

US: DISCUS holds media buying conference
The US association of spirits producers The Distilled Spirits Council (DISCUS) hosted a media buying summit yesterday (15 Nov) which brought together industry leaders to share best practices for responsible media placement under the provisions of the association's voluntary advertising and marketing code.

US: Beam Wine Estates appoints chief marketing officer
Beam Wine Estates, part of Beam Global Spirits & Wine, has announced the appointment of Christopher Lynch as chief marketing officer, with effect from January.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page