COMMENT: New look for Diet Coke
By Datamonitor | 9 January 2004
Coca-Cola has repackaged its top selling soft drink Diet Coke in the UK in a further effort to freshen up the brand. The latest revamp, which demonstrates the company's commitment to its low-calorie variant, has been well timed as consumers develop renewed post-Christmas interest in healthy living and calorie counting.
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Coca-Cola has repackaged its top selling soft drink Diet Coke in the UK in a further effort to freshen up the brand. The latest revamp, which demonstrates the company's commitment to its low-calorie variant, has been well timed as consumers develop renewed post-Christmas interest in healthy living and calorie counting.
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