UK: New look for Clan Campbell
By Sarah Diston | 12 July 2001
Campbell Distillers flagship brand Clan Campbell is being re-packaged in a bid to keep it ahead of competition and maximise consumer appeal. Packaging elements such as the labelling, bottle and carton have been redesigned to add value to the consumer, says the company and to better communicate the quality of the whisky.
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Campbell Distillers flagship brand Clan Campbell is being re-packaged in a bid to keep it ahead of competition and maximise consumer appeal. Packaging elements such as the labelling, bottle and carton have been redesigned to add value to the consumer, says the company and to better communicate the quality of the whisky.
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