S AFRICA: New JV for international arena
A group of five Boland wineries have joined forces to create a new marketing company aimed at tackling foreign markets as a unit, rather than fight each other for crumbs in strategic US, European and Far East markets.
Boland Cellar from Paarl, Riebeeck Cellars from Riebeeck Kasteel and three Wellington-based cellars, Bovlei, Wellington and Wamakersvallei, have come together in this joint venture with a Cape Town management services company, Strategy Partners.
The five cellars will operate a production company called Cape Coastal Vineyards, which in turn will have a 40% share in the marketing company Cape Coastal Wines. Strategy Partners and a black empowerment partner each have a 26% stake and the remaining shares will be available to independent investors.
First on their list is the highly complex US market, where they are completing a comprehensive study to establish exactly what that market requires in terms of wine styles before entering it. They intend opening an office in the US within a year.
Equally important will be the EU and Far East markets.
The driving force behind the initiative is former KWV vice-chairman and present chairman of Boland Cellar, Jannie le Roux.
A huge advantage for the new venture is that the marketing company is largely "virtual".
"There will be minimal expenditure on bricks and mortar structures as everything can be managed from our offices and at vineyard and cellar level," said Le Roux.
PepsiCo is about to relaunch in South Africa, a market where Coca-Cola has had things entirely its own way for many years. Arnold Kirkby looks at PepsiCo's plans and assesses the impact the company's ...
There's nothing else like it in the just-drinks calendar. Three days, one venue and almost all our contacts, clients and collaborators under one roof. This year's London International Wine & Spirit Fa...
The flavouring scandal that rocked KWV at the end of last year has been the trigger for an upheaval in the way the South African leader will approach winemaking in the future. Chris Brook-Carter spoke...
KWV is launching a new logo and packaging for its KWV Classics range....
South African wine group KWV has appointed a senior winemaker....
Golden Kaan is to launch in the UK....
KWV has revamped its entry level brand in the UK Pearly Bay with a new label and outer packaging....
KWV International has launched the second phase of its assault on the South African market with the introduction of its KWV 3-year-old brandy and Cathedral Cellar and KWV Classic ranges as it expands ...
- Pernod's mood darkens over India - Analysis
- Have spirits companies forgotten the mainstream?
- Does alcohol accelerate the onset of dementia?
- Why Scotch must drop the 'malts good, blends bad'
- Ashwagandha - The next functional drinks trend?
- Diageo to cut 105 jobs in Scotland, 50 in Italy
- Distell acquires majority stake in Cruz Vodka
- Pernod Ricard YTD fiscal-2017 sales performance
- Cognac needs innovation at bottom end - Pernod
- William Grant names Europe & NA Travel Retail head
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Myanmar - ISA Country Report
- Flavoured Powder Drinks in 2017: Confronting an Ageing World