Interbrew UK and Ireland has appointed a new president. Colin Pedrick, currently Interbrew UK's managing director of on-trade sales, is to succeed Steve Cahillane in the position

Pedrick, 52, will take up his new role on 1 August following Cahillane's recently-announced promotion to chief commercial officer of InBev.

Having worked in the brewing industry since 1979 when he joined Whitbread as a regional sales manager from Unilever, Pedrick has gained extensive experience across all sectors of the business having held sales, customer service and logistics, roles spanning both the on-trade and take home sectors, Interbrew UK said.

As director of sales strategy, he was responsible for developing a new approach to customer service and implemented a number of changes in the structure of Interbrew UK's salesforce.

Pedrick was subsequently promoted to the Interbrew UK board in 2001 as customer services/logistics director and took up his current position as managing director of on-trade sales in January 2003.

In a statement, Steve Cahillane said: "This is a well-earned and well-deserved promotion for Colin. Having worked closely with him over the last two years, I am confident that his wealth of industry experience and knowledge, and his passion for developing the business and moving it forward will enable him to achieve our aim of becoming the UK's No 1 brewer."

A successor to the role of managing director of on-trade sales is to be announced shortly.