HOLLAND: New Heineken CEO to steer same path
Heineken's CEO-in-waiting has no plan to radically alter the brewer's strategy, he said in an interview today.
Jean-Francois van Boxmeer told the Dutch business daily NRC Handelsblad: "The Heineken strategy is still good. The brand Heineken has still got a lot of potential to grow.
He added: "Our objective is to create as much shareholder value as possible through autonomous growth and by expanding in markets where beer consumption is still growing.
"You can't just say unthinkingly that with a new man at the top comes a new strategy. I will first build up experience as board chairman and introduce the new management structure."
Yesterday Heineken announced that it was restructuring its top management, in a move that includes the retirement of current CEO and chairman Thony Ruys from October this year.
Thony Ruys will be succeeded by Jean François van Boxmeer, currently member of the executive board responsible for Production, Eastern Europe, North-West Europe, Heineken Netherlands, Greece and Africa and the Middle East.
The company will create a more streamlined executive board comprising three roles instead of the current five. The three members of the new Executive Board will be Jean François van Boxmeer, as chairman and CEO, Marc Bolland as COO and René Hooft Graafland as CFO.
Heineken also announced that it will create five operating regions: Western Europe, Central and Eastern Europe, The Americas, Africa and the Middle East and Asia-Pacific. Each region will be headed by a regional president who will report to Marc Bolland, in the new role of COO.
Heineken is taking on rival Stella Artois head-to-head in 2005 with a campaign inviting drinkers to taste the difference between the two lagers....
Dutch brewer Heineken is rumored to have released a self-chilling beer can....
ING has raised its target for Heineken's share price after analysing the brewer's options to save costs....
Heineken has restructured its top management, in a move that includes the retirement of current CEO and chairman Thony Ruys from October this year....
Heineken said yesterday that its Austrian subsidiary Brau Union AG has signed an agreement for the divestment of its Real Estate Division. This division comprises all non-business related real estate ...
Heineken has acquired a 40% stake in a Chinese brewery....
Heineken Espana is looking to invest heavily in a new plant in southern Spain....
Grupo Empresarial Bavaria is not looking to sell up, its president has confirmed....
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