Heineken's CEO-in-waiting has no plan to radically alter the brewer's strategy, he said in an interview today.

Jean-Francois van Boxmeer told the Dutch business daily NRC Handelsblad: "The Heineken strategy is still good. The brand Heineken has still got a lot of potential to grow.

He added: "Our objective is to create as much shareholder value as possible through autonomous growth and by expanding in markets where beer consumption is still growing.

"You can't just say unthinkingly that with a new man at the top comes a new strategy. I will first build up experience as board chairman and introduce the new management structure."

Yesterday Heineken announced that it was restructuring its top management, in a move that includes the retirement of current CEO and chairman Thony Ruys from October this year.

Thony Ruys will be succeeded by Jean François van Boxmeer, currently member of the executive board responsible for Production, Eastern Europe, North-West Europe, Heineken Netherlands, Greece and Africa and the Middle East.

The company will create a more streamlined executive board comprising three roles instead of the current five. The three members of the new Executive Board will be Jean François van Boxmeer, as chairman and CEO, Marc Bolland as COO and René Hooft Graafland as CFO.

Heineken also announced that it will create five operating regions: Western Europe, Central and Eastern Europe, The Americas, Africa and the Middle East and Asia-Pacific. Each region will be headed by a regional president who will report to Marc Bolland, in the new role of COO.