LIWF 2013 - UK: New guild puts gin on the agenda

By | 21 May 2013

The Gin Guild now has 40 members

The Gin Guild now has 40 members

The head of a new UK trade body for gin has said that the spirit requires its own representation, because it is “more complex” than vodka.

At  the London International Wine Fair today (21 May), Nicholas Cook, director general of The Gin Guild, told just-drinks that gin is “such a big area” that it needed more focused support. Founding members Diageo, William Grant & Sons, Bacardi and Chivas Brothers helped spin The Gin Guild out from the Worshipful Company of Distillers in October, Cook said.

It now has 40 members and aims to bring gin makers together to promote the spirit around the world.

Cook said the organisation will operate along the same lines as whisky guild The Keepers of The Quaich. The Gin Guild has already held a “gin debate” at JP Morgan's office's in London this month, with a repeat performance due tomorrow at the LIWF.

For editor Olly Wehring's opinion on the debate held earlier this month, click here.

Expert analysis

Gin & Genever in Emerging Markets to 2015: Market Guide

Synopsis Canadean’s, "Gin & Genever in Emerging Markets to 2015: Market Guide" provides in-depth detail on the trends and drivers of the Gin & Genever market in Emerging Markets. The report includes quantitative information (historic and forecast market values). The report provides data, analyses and opinion to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Summary This report is the result of Canadean’s extensive market research covering the Gin & Genever market in Emerging Markets. The report provides a top-level overview and detailed insight into the operating environment for the Gin & Genever market in Emerging Markets. It is an essential tool for companies active across the Alcoholic Drinks value chain and for new players that are considering entering the market. Scope • Overview of the Gin & Genever market in Emerging Markets. • Analysis of the Gin & Genever market and its categories (where applicable), including full year 2010 consumption value and forecasts until 2015 • Historic and forecast consumption values for Gin & Genever for the period 2005 through to 2015 Reasons To Buy • The report provides you with important figures for the Gin & Genever market in Emerging Markets with individual country analysis. • The report will help you to identify trends by analyzing historical industry data. • The report will help you analyze the market with detailed historic and forecast market values, segmented at category level (where applicable). • The report will help you to enhance your knowledge of the market with key figures on consumption value and segmentation by category for the historic period. • The report will help you to plan future business decisions using forecast figures for the market. Key Highlights NA

Sectors: Marketing – advertising & promotions, Spirits

Companies: Diageo, William Grant, Bacardi, Chivas Brothers

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