LIWF 2013 - UK: New guild puts gin on the agenda
The Gin Guild now has 40 members
The head of a new UK trade body for gin has said that the spirit requires its own representation, because it is “more complex” than vodka.
At the London International Wine Fair today (21 May), Nicholas Cook, director general of The Gin Guild, told just-drinks that gin is “such a big area” that it needed more focused support. Founding members Diageo, William Grant & Sons, Bacardi and Chivas Brothers helped spin The Gin Guild out from the Worshipful Company of Distillers in October, Cook said.
It now has 40 members and aims to bring gin makers together to promote the spirit around the world.
Cook said the organisation will operate along the same lines as whisky guild The Keepers of The Quaich. The Gin Guild has already held a “gin debate” at JP Morgan's office's in London this month, with a repeat performance due tomorrow at the LIWF.
For editor Olly Wehring's opinion on the debate held earlier this month, click here.
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