UK: Moet Hennessy puts new Glenmorangie design to the vote

By | 3 December 2013

The Glenmorangie Co is Moët Hennessys Scotch whisky subsidiary

The Glenmorangie Co is Moët Hennessy's Scotch whisky subsidiary

Moët Hennessy's Scotch whisky subsidiary, The Glenmorangie Co, has asked the public to choose the packaging for its next single malt Scotch.

The Cask Masters programme, which aims to get consumers more involved in the whisky-making process, will today (3 December) put three label and carton designs to an online vote. The designs were made by branding expert Jon Davies from pictures and ideas sent in by the public.

Davies, who works for London design agency Butterfly Cannon, said today: “The images and ideas have been perfect for the designers, sparking compelling brand and product stories.”

Votes can be cast at Glenmorangie's website and voting will remain open until 6 January.

The online poll is the third of five in the Cask Masters programme to come up with a new whisky. The liquid, extra-matured in Manzanilla sherry casks, was selected in a similar process, and the public picked the name Taghta (Tuh-ta), Gaelic for “chosen”. 

Glenmorangie said future votes will allow consumers to chose photographs of the whisky and the location of the launch event.

In September, Moet Hennessy confirmed that Paul Skipworth, the head of The Glenmorangie Co, was taking time out from the role “for personal reasons”. Skipworth is being temporarily replaced by Marc Hoellinger, the marketing strategy director for Moët Hennessy's wine and spirits business.

Expert analysis

LVMH Moet Hennessy Louis Vuitton SA (MC) - Financial and Strategic SWOT Analysis Review

LVMH Moet Hennessy Louis Vuitton SA (MC) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

Sectors: Spirits

Companies: Glenmorangie

View next/previous articles

Currently reading -

UK: Moet Hennessy puts new Glenmorangie design to the vote

There are currently no comments on this article

Be the first to comment on this article

Related research

Whisky Traders (UK) - Industry Report

Plimsoll Publishing’s WHISKY TRADERS (UK) Analysis provides a detailed overview of the WHISKY TRADERS (UK) market and delivers a comprehensive individual analysis on the top 90 companies, including BURN STEWART DISTILLERS LTD, DUNCAN TAYLOR SCOTCH WH...

Global Spirits Market: News and Events December 2013

The report provides a review of the latest news and key events in the global spirits market during December 2013. Summary Using this report, marketers will effectively gain an insight into the latest happenings in the global spirits market throughou...

Related articles

FRANCE: Moet Hennessy Q1 sales hit by China destocking

Moet Hennessy has become the latest drinks firm to be seriously affected by the slowdown in China after reporting a slide in first-quarter sales.

ONLINE: Glenmorangie to team up with Thomas Pink shirt-maker

Moet Hennessy has secured an online tie-up for its Glenmorangie single malt Scotch brand with high-end shirt-maker Thomas Pink.

FRANCE/UK: Moet Hennessy appoints new Glenmorangie chief

Moet Hennessy has appointed a permanent replacement to head up its Scotch whisky unit The Glenmorangie Company, four months after the previous incumbent stepped down.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page