UK: New G&J Greenall owners plot marketing drive, eye acquisitions
Author: Chris Mercer | 9 August 2011
The new owners of G&J Greenall are planning to launch the first television ad campaign for the distiller's namesake brand and are on the lookout for acquisitions.
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The new owners of G&J Greenall are planning to launch the first television ad campaign for the distiller's namesake brand and are on the lookout for acquisitions.

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