Orangina sales rise in France

Orangina sales rise in France

Orangina-Schweppes France has reported an increase in sales for 2009 and has outperformed the French soft drinks market so far in 2010.

Sales for 2009 totaled EUR520m (US$634m), up 11% on the previous year, said the group, which is owned by Japan's Suntory.

President and CEO Patrick Mispolet said growth was driven by the launch of new flavours and fine weather.

“All of our brands (which include Orangina, Schweppes, Oasis and Pulco) are doing well,” Mispolet said.

The trend has continued into 2010 with Orangina-Schweppes recording a 10% rise in value sales in the first quarter, against a French soft drinks market up around 5%.

Mispolet said there will be more product innovation in 2010. Advertising spend will be “at least 10%” higher than the EUR70m spent in 2009, he said, adding the firm plans to focus on increasing market share in the still fruit drinks segment.