US: New directors and new name for Boo Koo
Alternative beverages producer Boo Koo has announced the appointment of three former Cadbury's executives as board directors.
The Texas-based company has appointed Gil Cassagne, formerly CEO of Cadbury Schweppes Americas Beverages, Jack Belsito, formerly president of Snapple Distributors, and Joe Bayern, formerly chief strategy officer at Cadbury Schweppes Americas Beverages, to its board.
Boo Koo said the three men will also work as consultants for the company, advising it on business opportunities.
The company has also announced that, subject to shareholder approval, it plans to change its name to Performing Brands, Inc. Boo Koo said the change reflected its objective "to transition from an energy beverage maker to a broader-based consumer beverage company focused on health, wellness and functional benefit beverages".
"We are excited to attract such experienced and accomplished beverage executives to Boo Koo as we refocus and rebrand the company," said chairman Steven Solomon. "Each has played an instrumental role in building highly successful and admired beverage companies. We look forward to utilising their expertise as we grow the company."
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