The Conseil Interprofessionnel du Vin de Bordeaux (CIVB) has appointed a new marketing director. The council said yesterday (20 January) that Pascal Loridon will assume the position.

Loridon will be charged with leading the generic campaigns for Bordeaux wines in all key export markets.

"At 42, with an MBA in Business, Loridon brings a wealth of experience in both wine and spirit export sales and will play a key role in increasing the market share for Bordeaux in the UK," the council said.

Loridon previously worked for 12 years with a major Bordeaux négociant, where he was responsible for international sales and marketing.