Cutting-edge solutions to today's beverage challenges is the focus of a new conference program set to kick off InterBev 2000, which runs at the Ernest N. Morial Convention Center, New Orleans, Louisiana USA from December
4-6, 2000.

The new InterBev Conference Program features prominent industry leaders, and will address the most important issues facing the beverage industry today. Providing real solutions to real problems, the seminars have been designed to reflect the breakthrough technologies needed to be successful - today and in the future.

Comprehensive new program

"This year's conference will be hard to resist," says Cheryl Yeager, Conference Manager, for InterBev, Reed Exhibition Companies (REC). "There are new topics and a new, exciting venue. All of this year's topics have been updated to be on the cutting edge for every segment of the beverage marketplace," explains Yeager.

"A spectacular panel of speakers makes this the most important event for the whole year. The content, the high quality of the presenters, and a conference facility located in one of the premier destinations in the U.S., makes this a one-of-a-kind program," Yeager adds.

Among the new offerings are product development, production/operations, packaging, marketing/sales, supply chain/distribution, management and IT/e-Business. In all, there are over 50 sessions.

"No other professional conference offers this level of comprehensive education," says Howard Friedman, Industry Vice President, REC. "We are continuing to work with industry experts to provide beverage industry professionals with the vital information necessary to improve their business."

The conference program is being offered free of charge to all registered InterBev attendees and includes over 100 hours of educational lectures, workshops and panel discussions, led by the industry's most influential experts. The sessions run daily from
9 a.m. - 4 p.m., December 4-6, 2000. The following are short overviews of the upcoming sessions offered at InterBev:

Product Development: Learn how new flavors, packages and markets can boost revenues.

'Beer: A Proud Past & A Promising Future,' presented by Charles Bamforth, University of California. Tuesday, December 5, 10:00 a.m. Beer has been brewed for at least 6,000 years. In the last 150 years many of the 'scientific secrets' behind the malting and extraction of barley, contribution of hops, fermentation by yeast and determinants of quality have been unraveled. However the essential 'shape' of the brewing process has remained unchanged for centuries. This session will address the current and projected state of the brewing industry worldwide, and will explore the likelihood of brewing technology changing dramatically or remaining 'conventional.'

Production/ Operations: Learn to reduce production time while enhancing efficiencies on the production line. System processes including filling, productivity, inventory, and quality will be represented.

'Sanitation Issues in the Dairy World,' presented by Kathryn Boor, PhD, The Cornell Institute of Food Science. Monday, December 4, 10:00 a.m. Significant gains in product safety and shelf life can be made by identifying the origins of pathogenic and spoilage bacteria and by developing specific remedial action plans to eliminate them. This presentation will assist US milk producers and manufacturers in improving milk quality to meet the predicted domestic and international demand for longer-lasting products that are free of bacterial contaminants.

Packaging: Packaging plays a crucial role as the ultimate salesperson for a brand. Learn how to use new packaging technologies to "win" the shelf.

"Packaging that Sells - Five Critical Steps to Success," presented by James W. Peters, Editor-in-Chief, BrandPackaging magazine. Wednesday, December 6, 11:15 a.m. Packaging is a key marketing tactic because it reaches the consumer in ways that no other communications vehicle can reach the consumer-it is there every time the consumer is ready to make a buying decision. But the consumer takes just a fraction of a second to connect with your package and with the point-of-purchase you use with the packaging. This session showcases a five-step approach to help companies increase sales and increase margins.

Marketing: So many products - which do consumers choose? What succeeds, what fails and most importantly - Why? Critical information to help determine where business wants to be while staying ahead of the competition.

"How the Power of Brands Can Take a Company into the 21st Century & Beyond", presented by Brand Equity International. Monday, December 4, 10:00 a.m. What is "Branding" and how does it work? This session helps develop a powerful and coordinated brand building program. How to choose the perfect strategic branding option to meet marketing objective and how to develop brand names that work hard.

Supply Chain / Distribution: An efficient supply-chain translates into increased market share, improved customer service, better quality, and greater productivity and efficiency. Improve competitiveness and hear real-life solutions.

'Beverage Delivery: Integrated Solutions' presented by Len Kennedy, Roadnet Technologies, Inc. Monday, December 4, 10:00 a.m. A review of the daily challenges faced by beverage distributors. This session will focus on using "Problem" managing resources effectively to maintain excellent customer service while keeping transportation costs down "Solution" Integrated software solutions will manage operations from planning through execution. Attendees will leave this session with ideas for improving transportation and delivery operations through use of planning, managing, and tracking deliveries.

Management : Find solutions to manage projects more effectively. Learn best practices to train the team and keep them motivated in today's hyper-competitive beverage marketplace.

'H2O on the Go: Beverage Segment or New Global Category?,' presented by Jonathan Hall, Bottled Water News & The Hall Water Report. Tuesday, December 5, 10:00 a.m. For over a decade, bottled water has been labeled the fastest growing beverage industry segment, however, the dynamics of bottled water go beyond being just a thirst quencher. As bottled water category growth continues to outpace other beverage industry segments, this exciting discussion will focus on future growth and different marketing strategies used by leading companies to win market share.

IT/e-business: The rapidly changing pace of technology has challenged the beverage industry. Companies must look at the way they are conducting business, to retain the competitive edge. Presents the most recent technology strategies affecting the industry today.

'Mastering eCommerce Fufillment,' presented by Mike Stradinger, Tuesday, December 5, 3:15 p.m. Learn how the Internet can help easily house and access information so that a company can improve supply chain efficiencies. The Internet is creating fundamental changes for all businesses by removing many information-based inefficiencies in the supply chain. This presentation is aimed at exploring the value of using the Internet to enhance communication by providing quick, easy access to information. A case study will also be included to maximize learning and understanding of key concepts presented.

For a complete description of conference sessions, or to receive admission to the exhibits at InterBev 2000, register on-line at or contact customer service at 800-346-8372. Beverage Producer/Distributor: $99 (until October 30, 2000), $125 (after October 30, 2000). Industry Supplier: $200 (until October 30, 2000), $300 (after October 30, 2000). Price includes admission to the exhibits, as well as keynotes & seminars. No one under 18 admitted, including infants.

Show Information:
InterBev, under new show ownership of Reed Exhibition Companies brings together decision-makers from all sectors- Soft Drink, Beer, Water, Nutraceuticals, Coffee, Tea, Wine, Liquor, Juice, Milk and Sports/ New Age drinks. InterBev is sponsored by the National Soft Drink Association (NSDA). A growing list of supporting organizations include the National Beverage Packaging Association, Master Brewer's Association, Contract Packaging Association, Industry of Packaging Professionals (IOPP), and National Association for PET Container Resource (NAPCOR).

For information about exhibiting at InterBev, call +1 203-840-5949, fax: +1 203-840-9949, e-mail: or visit the website at For attendee information, visit the website, contact customer service at 800-346-8372 or email at

Reed Exhibition Companies is one of the world's leading organizer of trade and public shows with a current portfolio of over 334 events servicing 45 industries in 11 key sectors in 24 countries across five continents. Over 100,000 exhibiting companies take advantage of Reed's marketing opportunities, which attract approximately 5.5 million buyers globally. Reed Exhibition Companies is part of Reed Elsevier plc group, a world leading business and information provider. (ticker RUK/ENL)