Robert Modavi Corp. has appointed its first ever 'non-Mondavi' chairman. The winemaker announced on Friday that Ted Hall, a partner in a Napa Valley organic farm, is to become its new non-executive chairman.

Robert Mondavi, the founder of the company, stood down as chairman in December last year at the age of 90, to be replaced by his son Michael. Timothy Mondavi, another of Robert's sons, will share the post of vice chairman with Michael.

In a statement, Michael Mondavi said the appointment will free him up to spend "even more time in the marketplace with our key distributors, retailers and restaurateurs worldwide."

Hall previously served as managing partner of the San Fransisco office of consultancy McKinsey & Co.