Diageo North America has appointed a new CFO. Ivan Menezes, president and CEO of Diageo North America announced today that Deirdre Mahlan has been promoted to senior vice-president and CFO at the company.

Mahlan, formerly vice-president, finance for Diageo-Guinness USA (DGUSA), Diageo's North American beer company, takes on the role from outgoing CFO John Stewart.

"Deirdre is a superb financial strategist, a dynamic leader and a trusted adviser. She understands the beverage alcohol business and her experience will enable Diageo to maintain its momentum in North America," said Menezes.

"I want to thank John for his enormous contribution over the last 3 years," said Menezes. "He has played an integral role in shaping Diageo's current financial health over a period of huge change for our organisation."

As CFO of Diageo North America, which represents 40% of Diageo's worldwide business, Mahlan will direct the company's financial strategy in North America and communicate the company's financial position to internal and external stakeholders.

"I look forward to building on Diageo's tradition of transparency in financial reporting while working with our commercial teams to build our presence in North America," said Mahlan.

Mahlan joined Diageo in 2002 following the Seagram acquisition. From 1992 to 2001, she had a number of roles at Seagram including assistant controller; vice-president of audit, global beverage and entertainment; vice-president of finance, The Seagram Spirits and Wine Group.

Mahlan is succeeded at DGUSA by Alison Potts-Groenstein, who joined Diageo in early 2004.