InBev has appointed a new zone president for Asia Pacific. Brent Willis will assume the position from 1 September, following Patrice Thys decision not to continue as Asia Pacific zone president. Thys will step down as of 31 August.

The new chief commercial officer, replacing Willis, will be announced in the coming weeks.

Willis joined InBev as chief marketing and sales officer in 2002, having held senior management roles in various international locations with Coca-Cola and Kraft. Appointed chief commercial officer for InBev in September 2003, he has led the design of the company's commercial strategy, highlighted most recently by the global launch of Brahma.

Thys joined Interbrew as general counsel in 1989. He has led many of the company's most strategic acquisitions, including its first major one in central Europe (Hungary and Croatia) and in North America (Labatt Breweries). Appointed director Asia in 1996, he started the development of Interbrew in Asia, (China and South Korea). In 1999 and 2000, he was the chief coordinator of Interbrew's IPO. He was appointed president, China operations and chief legal and communication officer in 2002 and finally, zone president Asia Pacific in 2003.

"Brent brings to this role a strong combination of senior commercial and general management experience in a variety of international markets, including Asia-Pacific," says John Brock, InBev's CEO. "As we look back to Patrice's leadership in an extremely important marketplace for InBev, and to his various top legal and operating positions in the company, we all thank him for his significant contribution in the last 16 years."