Product Launch - US: New Amsterdam Spirits' New Amsterdam Citron, Coconut Flavored Vodkas

By | 2 July 2013

New Amsterdam Spirits launches New Amsterdam Citron, Coconut Flavored Vodkas this month

New Amsterdam Spirits launches New Amsterdam Citron, Coconut Flavored Vodkas this month

New Amsterdam Spirits' New Amsterdam Citron, Coconut Flavored Vodkas

Category - Spirits, vodka, flavoured, both 35% abv

Available - From this month

Location - US, nation-wide

Price - SRP of US$14.99 per 75cl bottle

New Amsterdam Spirits is set to launch two further brand extensions from its namesake vodka portfolio. New Amsterdam Citron and Coconut Flavored Vodkas will join the red berry and peach variants launched in the country a year ago.

Both have been distilled five times.

New Amsterdam Spirits is a subsidiary of E&J Gallo.

Show the press release

New Amsterdam Spirits is proud to announce the newest additions to its portfolio, New Amsterdam Citron and Coconut Flavored Vodkas. Like its existing flavored vodkas, both New Amsterdam Citron and Coconut are five times distilled for unparalleled smoothness and are made from the finest quality grains and fruit flavors.

"With the success of New Amsterdam Peach and Red Berry Flavored Vodkas, as well as the entire New Amsterdam family, the time was right to introduce two additional flavored vodkas to the market," said Gerard Thoukis, Senior Director of Marketing at New Amsterdam Spirits. "New Amsterdam Citron and Coconut are distinctive, yet approachable in their flavor profiles, and we anticipate them being popular additions to the portfolio."

New Amsterdam Master Distiller Andrew Curtis describes New Amsterdam Citron Flavored Vodka as having "a refreshing lemon zest aroma with flavors of freshly cut Meyer lemon that finish crisp and clean on the tongue." In contrast, Curtis describes New Amsterdam Coconut Flavored Vodka as starting "with flavors of creamy, sweet coconut and tropical fruit leading to a soft and mellow finish." Both premium vodkas that are so smooth they can be enjoyed straight or on the rocks, yet versatile enough to be easily mixed in a variety of cocktails.

New Amsterdam Citron and Coconut Flavored Vodkas are available nationally for a suggested retail price of $14.99/750mL. Both flavors will be sold alongside New Amsterdam Gin, New Amsterdam Vodka, New Amsterdam Red Berry Flavored Vodka and New Amsterdam Peach Flavored Vodka.

Original source: Company Release

Expert analysis

Spirits in the US

Spirits continued to benefit in 2012 from consumers switching from beer to spirits. In 2012, spirits grew by 3% and 5%, in total volume and total value terms, respectively. US consumers are becoming more adventurous in terms of new flavours and are willing to try out new brands if the brand can show differentiation and added value.

Sectors: Product launches, Spirits

Companies: Gallo

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Product Launch - US: New Amsterdam Spirits' New Amsterdam Citron, Coconut Flavored Vodkas

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