RUSSIA: New advertising bill could hit brewers
Amendments to an advertising bill could have consequences for Russia's brewers, according to press reports. RBK news agency reported yesterday that the economic policy committee of the Russian parliament yesterday proposed the amendments, which would ban beer advertising on primetime television.
The committee's chairman, Valery Draganov, was quoted by the news agency, saying: "We have to look after the health of the nation, so we have to restrict advertising."
The amendments to the bill have been around in draft form for around two years, initially with support from brewers who did not want specific legislation on beer advertising.
Deputies now look likely, however, to adopt amendments that will ban beer advertising on television and radio between 5pm and 10pm, as well as prohibiting the portrayal of people or animals in the advertisements.
Sectors: Beer & cider
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