US: Nestlé signs global juice and smoothie JV

By just-drinks.com editorial team | 4 December 2007

Nestlé USA has signed a worldwide licensing deal with Jamba Juice to produce and distribute a line of healthy ready-to-drink beverages under the Jamba brand name.

The products will launch in the US during the second quarter of 2008 and will include both smoothies and juicies.

The products, which have been under development for more than a year, will include Jamba's line of healthy vitamin and mineral boosts.

"We are extremely excited to announce this partnership with Nestlé. This is a tremendous opportunity for Jamba to grow brand awareness and increase the accessibility of Jamba products beyond the four walls of our stores," said Paul Clayton, chief executive officer of Jamba Juice. "By teaming with Nestlé, we can make it easier for our customers to enjoy the healthy products served in our stores for the past 17 years."

"Partnering with Jamba Juice to create these ready-to-drink Smoothies and Juicies is a wonderful opportunity for us to meet our consumers' needs for healthy and fun beverages," said Rob Case, president, Nestlé USA Beverage Division. "Jamba Juice is a brand that has become synonymous with fun health and we're pleased to work with them to bring that same excitement for healthy beverages to the mass market."

Sectors: Soft drinks