US: Nestle Waters ups Perrier Warhol tie-up with artwork competition

By | 5 August 2013

Click through to view an image of the limited edition Perrier Andy Warhol bottle

Click through to view an image of the limited edition Perrier Andy Warhol bottle

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The US arm of Nestlé Waters has lined up a Perrier consumer competition that expands on its tie-up with The Andy Warhol Foundation to coincide with what would have been the artist's 85th birthday.

The company said late last week that it will offer consumers of Perrier in the US the chance to win an Andy Warhol original artwork. The 'Take Home a Warhol' sweepstake launches this week: Warhol would have been 85 tomorrow (6 August).

The competition builds on the release of Warhol-designed images on Perrier labels earlier this year to celebrate the brand's 150th anniversary.

The artwork, “Space Fruit: Lemons”, is a screen print created by Warhol in 1978. The sweepstake, which launched earlier this Summer, will run until 30 September. The competition is open to visitors to www.perrier.com/warhol, who can enter once a day until the end of next month.

As well as Perrier, Andy Warhol has been linked with wine brands, Champagne and Absolut vodka.

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USA Packaged Water Category Profile

A competitively priced comprehensive overview of the Packaged Water market.

Sectors: Marketing – advertising & promotions, Water

Companies: Absolut, Perrier

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