GLOBAL: Nestle Waters turns to Andy Warhol for Perrier's 150th anniversary
By Stuart Todd | 5 February 2013
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Click through to view one of the Warhol-themed Perrier bottles |
Nestlé Waters has lined up an Andy Warhol design for Perrier, to commemorate the water brand's 150th anniversary.
The company confirmed yesterday (4 February) that it will launch the birthday celebrations in the coming weeks. Central to the event will be Warhol designs on bottles and cans of Perrier in all markets.
The roll-out will begin in France later this month in what will will be Perrier's first worldwide limited edition. The US, Japan, Hong Kong and China are planned to follow in June and other countries later in the summer.
Warhol had produced works for Perrier back in the 1980s and the 150th anniversary campaign has the backing of the Warhol Foundation.
As well as Perrier, Andy Warhol has been linked with wine brands, Champagne and Absolut vodka.
Expert analysis
Bottled Water: Global Industry Guide
Datamonitor's Bottled Water: Global Industry Guide is an essential resource for top-level data and analysis covering the Bottled Water industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.
Sectors: Marketing – advertising & promotions, Water
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GLOBAL: Nestle Waters turns to Andy Warhol for Perrier's 150th anniversary
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