UK: Nestle silent on Boosted Smoothies issues
Nestle has remained silent on rumours its joint venture brand Boosted Smoothies is struggling.
Boosted Smoothies was launched by Nestle and Boost Juice Bars back in April, but a report in Marketing Week this week suggested the product was struggling to gain supermarket listings.
Nestle UK declined to comment to just-drinks today (29 August) on speculation that the smoothie range, which includes mango, berry dairy-free, strawberry and tropical, had failed to meet sales expectations.
Boosted Smoothies was launched by Nestle's new 'wellness' business division, set up last year. Together, Nestle and Boost Juice Bars hope the product can take share away from rival firm Innocent.
Boost Juice Bars was unavailable for comment at the time of publication.
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