Nestlé Waters launched Pure Life in the UK six years ago

Nestlé Waters launched Pure Life in the UK six years ago

Nestlé Waters is to expand distribution of its Pure Life brand into UK convenience stores.

Pure Life, which was launched into the UK off-trade six years ago, will be available in Bestway and Dhamecha wholesalers from next month, Nestlé said today (28 March). The 50cl and one-litre sports cap formats will drive "impulse" sales and appeal to on-the-go shoppers, Nestlé said.

“We’ve geared our Nestlé Pure Life formats in convenience and impulse channels towards on-the-go and impulse purchases, reflecting the nature in which consumers shop for bottled water in these outlets,” Alberto Kechler, senior brand manager for Nestlé Waters UK, said.

In January, the French division of Nestlé Waters sold bottled water brand Plancoët to the Société des Eaux Minérales d'Ogeu.