SWITZERLAND/USA: Nestlé replaces Coke as a main sponsor of the Tour de France
By just-drinks.com editorial team | 13 February 2001
Nestlé bottled water division Aquarel is to replace US soft drinks giant Coca-Cola as a main sponsor of the Tour de France cycling championship. Aquarel signed a three-year contract worth €4-4.5m and joins the 'sponsor superleague' for the event, alongside Champion, Fiat and Crédit Lyonnais.
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Nestlé bottled water division Aquarel is to replace US soft drinks giant Coca-Cola as a main sponsor of the Tour de France cycling championship. Aquarel signed a three-year contract worth €4-4.5m and joins the 'sponsor superleague' for the event, alongside Champion, Fiat and Crédit Lyonnais.
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