FRANCE: Nestlé eyes top spot for Aquarel

By just-drinks.com editorial team | 11 March 2005

Nestlé Waters is pursuing a strategy of downwardly pricing its pan-European, multi-site spring water, Aquarel, in a bid to make it the leading bottled water brand in Europe before 2010.

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Nestlé Waters is pursuing a strategy of downwardly pricing its pan-European, multi-site spring water, Aquarel, in a bid to make it the leading bottled water brand in Europe before 2010.

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