US: Nesquik shakes up RTD sizes
Nestlé Nesquik is expanding its ready-to-drink product line to include a smaller eight-ounce size for younger school children throughout the US.
The newly-sized resealable plastic containers, containing 1% low fat Vitamin A&D flavoured milk, will be made available for vending and a la carte services in chocolate and strawberry flavours.
Nestlé Nesquik marketing manager Cathy Dean said: "Schools are facing a difficult challenge of providing students with healthier foods and beverages that meet new federal and local guidelines while also offering items that kids will actually want to eat or drink.
"Nestlé Nesquik flavoured milk gives schools an additional way to add essential nutrients and vitamins to their students' diets through a product that is popular with students. The new eight-ounce size is a great portion size for younger students or districts that have placed serving size restrictions on fluid milk."
The flavoured milk meets fluid milk requirements of the 2004 Child Nutrition and WIC Reauthorisation, which stated that schools that sell milk must offer "fluid milk," as opposed to "fluid milk products," which are often only 51% fluid milk.
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