UK: Neck tag promotion for Banrock Station range

By Sarah Diston | 16 August 2001

Australian wine brand, Banrock Station is running a neck tag promotion across its five-bottle range to promote its partnership with the Wildfowl & Wetlands Trust (WWT) in the UK. One million neck tags have been produced with a "buy one get one free" adult admission offer, worth up to £6.75 (US$9.80) for any of the nine WWT centres across England, Scotland, Wales and Northern Ireland.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Australian wine brand, Banrock Station is running a neck tag promotion across its five-bottle range to promote its partnership with the Wildfowl & Wetlands Trust (WWT) in the UK. One million neck tags have been produced with a "buy one get one free" adult admission offer, worth up to £6.75 (US$9.80) for any of the nine WWT centres across England, Scotland, Wales and Northern Ireland.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

US: Coors appoints PR agency for beer brands
A new public relations agency has been appointed for two of Coors Brewing Company's beer brands.

SWEDEN: State monopoly launches PR offensive
Sweden's state-owned retail monopoly Systembolaget is launching an SEK8m (US$960,000) ad campaign to defend its hold on alcohol sales in the country.

The Losh Cause
I'm not one naturally to side with the hugely rich and influential, but I can't help but feel a twinge of sympathy for those members of the Taittinger clan who wanted to keep the family business. Alas, they are very much in a minority and were unable to prevent the sale of Taittinger to the American investment group Starwood Capital for E2.8bn.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page