US: NBC axes spirits advertising

By just-drinks.com editorial team | 21 March 2002

NBC, the US network TV company, is ditching its policy to air spirits advertising only three months after it said it would start taking such commercials. NBC broke a 54-year-old policy to shun spirits advertising when it agreed to take commercials from drinks giant Diageo for its Smirnoff Ice brand. But the decision has received considerable criticism from the word go and NBC said pressure from Congress, a strong backlash from advocacy groups and a lack of support from rival networks had caused it to review its policy.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

NBC, the US network TV company, is ditching its policy to air spirits advertising only three months after it said it would start taking such commercials. NBC broke a 54-year-old policy to shun spirits advertising when it agreed to take commercials from drinks giant Diageo for its Smirnoff Ice brand. But the decision has received considerable criticism from the word go and NBC said pressure from Congress, a strong backlash from advocacy groups and a lack of support from rival networks had caused it to review its policy.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

US: Diageo unveils Tanqueray marketing plan
Diageo is to launch a national advertising campaign for its gin band Tanqueray in the US.

COLOMBIA: Diageo launches new look for flagship
Diageo is looking to change the image of one of its flagship brands in Colombia.

UK: Diageo launches global ads for Smirnoff Ice
Diageo is to launch a new global advertising campaign for Smirnoff Ice. The first ad in the global campaign, 'Garden', launches in Great Britain on April 11th on terrestrial and satellite TV.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page