Navsons Mooch

Navson's Mooch

Navson’s Mooch

Category – Soft drink, chocolate milk

Available – Now

Location – UK Independent retailers, Treats and Menzies

Price – RRP of GBP0.99 (US$1.50) for a 250ml ring-pull can

Distribution - Navson

Mooch is a blend of milk and cocoa beans with natural flavourings and no artificial colours or preservatives. With less than 1% fat, Mooch is available in Original, Hazelnut and Mint varieties.

The launch will be supported by a PR campaign, targeted sampling activity, in-store promotion and direct marketing to introduce the product to 16-25 year olds with a disposable income.