National Foods is planning an entry into the non-alcoholic beverages market

National Foods is planning an entry into the non-alcoholic beverages market

Kirin Holdings-owned National Foods is planning an entry into the non-alcoholic beverages market in Australia, according to local reports.

The Australian milk and dairy foods producer is understood to be eyeing a “major push” into the market, using its distribution network to sell bottled water, energy drinks and flavoured tea, the Australian Financial Review reported this week.

National Foods hopes the move will “improve margins and returns”, while also reducing its exposure to “volatile commodities” as well as its reliance on major supermarket chains, the report said.

just-drinks could not immediately confirm the report with either Japan's Kirin Holdings or National Foods.