National Beverage Corp. (AMEX:FIZ ) today reported increased sales and profits for its first quarter ended July 29, 2000. Net sales for the quarter increased 8% to $140.2 million from $130.1 million for the prior year. Earnings for the first quarter increased to $.38 per share from $.35 per share.

"The results for our first quarter are 'on-track' with our plan, notwithstanding the fact that a large portion of the country, especially Michigan, was impacted by unseasonably damp and cool weather this summer,'' stated Nick A. Caporella, Chairman and Chief Executive Officer.

"We continue to exercise our 'Regional Share Dynamics' strategy of acquiring brands with strong consumer loyalty. The recent acquisition of Ritz® and Crystal Bay® in the South Florida area demonstrates that niche brands continue to have a strong following,'' Caporella continued.

"While we plan to pursue additional external growth opportunities, our 'target marketing' program is our primary focus relative to the growth of our unique flavor brands,'' Caporella concluded.

National Beverage is a holding company for various operating subsidiaries that market, manufacture and distribute its full line of beverage products: Shasta®, Faygo®, Big Shot® and Ritz®, multi-flavored and cola soft drinks; Everfresh®, Home Juice® and Mr. Pure®, a full line of juice and juice-enriched products; LaCROIX®, ClearFruit®, and Crystal Bay®, flavored carbonated and spring water products; and specialty items, VooDoo Rain(TM) and St. Nick's(TM). The Company has 16 strategically located manufacturing facilities in the USA.

NATIONAL BEVERAGE CONTINUES TO CREATE JOBS...THE AMERICAN WAY!


National Beverage Corp.
Consolidated Results for the Three Months Ended
July 29, 2000 and July 31, 1999
(in thousands, except per share amounts)

Three Months Ended
July 29, 2000
July 31, 1999
Net Sales
$140,226
$130,085
Net Income
$ 6,950
$ 6,611
Net Income Per Share:
Basic:
$.38
$ .35
Diluted
$ .37
$ .34
Average Common Shares Outstanding:
Basic
18,177
18,464
Diluted
18,861
19,210

This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include fluctuations in costs, changes in consumer preferences and other items described in the Company's Securities and Exchange Commission filings and the Company undertakes no obligations to update the forward-looking statements.