USA: National Beverage Puts on the... "RITZ"

By | 14 August 2000

National Beverage Corp. (AMEX:FIZ) today announced it has agreed to purchase the carbonated beverage operations and certain assets of Beverage Canners, Inc. ("BCI") headquartered in Miami, Florida. Acquired assets include the Ritz®and Crystal Bay(TM) brands and a multi-line beverage manufacturing facility.

Founded in 1959, BCI began with its flagship Ritz® line of carbonated soft drinks and currently includes Crystal Bay(TM) sparkling waters in both regular and zero-calorie fruit flavors. BCI distributes its beverage products throughout the southeastern United States and Caribbean as well as through company-owned 'direct-store-distribution' ("DSD") operations that service the Gold Coast of South Florida which includes Palm Beach, Dade, Broward and Monroe Counties. BCI's revenues related to its carbonated beverage operations approximate $45 million.

"While we are pleased to expand our national distribution network with this acquisition...more importantly, we want to emphasize to the employees and customers of BCI, that National Beverage plans to continue the BCI philosophy of quality products, quality service and hometown pride," stated Nick A. Caporella, chairman and chief executive officer. "The management and workforce of BCI fits with the traditional family environment within National Beverage, and we are very pleased to add Ritz® plus Crystal Bay(TM) to our fantastic basket of beverages," Caporella concluded.

The transaction is subject to various approvals and will close upon favorable receipt of same.

National Beverage is a holding company for various operating subsidiaries that market, manufacture and distribute its full line of beverage products: Shasta®, Faygo® and Big Shot®, multi-flavored and cola soft drinks; Everfresh®, Home Juice® and Mr. Pure®, a full line of juice and juice-enriched products; LaCROIX® and ClearFruit®, flavored carbonated and spring water products; and specialty items, VooDoo Rain(TM) and St. Nick's(TM). The Company has 15 strategically located manufacturing facilities in the USA.

NATIONAL BEVERAGE CONTINUES TO CREATE JOBS...THE AMERICAN WAY!

Note: This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors are described in the Company's Securities and Exchange Commission filings and the Company disclaims an obligation to update any such factors or to publicly announce the results of any revisions to any forward-looking statements contained herein to reflect future events or developments.

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