USA: Napa Valley Name Legislation Goes Before Senate Appropriations Committee Monday
The Napa Valley Vintner Association-sponsored legislation, AB 683, goes before the Senate Appropriations Committee Monday at 8:15 a.m., State Capitol, room 4203, in Sacramento. AB 683 is the result of a three-year effort designed to protect the Napa Valley name. "Unfortunately, because of a loophole in labeling laws, it is currently legal for some winemakers to make it look as though non-Napa wines come from our small region," says Jack Stuart, president, Napa Valley Vintners Association (NVVA). This issue dates back to 1986. In that year, the Bureau of Alcohol, Tobacco and Firearms (BATF) revised its rule for the use of "geographic" brand names in an effort to make wine labeling more accurate. However, labels that existed as of July 7, 1986 - the date the new ATF rules took effect - were exempt. A number of of these "grandfathered" brand names were sold to wineries outside the Napa region after the 1986 rule change. For three years NVVA has been working with the BATF, the wine industry and consumer groups to change this confusing quirk in the law. When Wine Institute discussions failed to develop a consensus, NVVA proposed state legislation, AB 683, that would require any brand using the name Napa, or any of the names of appellations wholly contained within Napa County, contain at least 75 percent of grapes grown in Napa County. The Wine Institute has voted to take a neutral position on the bill. The Family Winemakers of California, the California Retailers Association, the Napa County Board of Supervisors, the Napa Valley Grape Growers Association and Napa County Farm Bureau support this legislation. The bill, which only affects Napa County vintners, enjoys the overwhelming support of Napa County wineries. Earlier this year, the Napa Valley Vintners Association (NVVA) commissioned an independent scientific national poll by the Sacramento-based research firm Tootelian & Associates. The results of the poll showed:
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 15 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- American whiskey does a vodka - Analysis
- Battle continues for Pernod Ricard in US and China
- Are we about to see a no-alcohol Heineken?
- Concha y Toro's H1 performance - Focus
- Pernod Ricard's FY Performance by Region, Brand
- Heineken integrates cider and beer
- Diageo strengthens Charmer Sunbelt distribution
- “New normal” sees Pernod target premium in China
- Pernod Ricard keen to stem Absolut US declines
- Heineken adds to UK on-trade footprint
- Future growth opportunities for global spirits
- Global gin insights - market data, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Pernod Ricard SA - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report
- Global vodka insights - market forecasts, product innovation and consumer trends research