Napa Valley Vintners welcomed the move

Napa Valley Vintners welcomed the move

Napa Valley winemakers have welcomed a decision that will protect misuse of the region's name in Brazil. 

The South American country's authorities have awarded Napa Valley Geographical Indication (GI) status, that will protect it from "fraudulent use", it was announced yesterday (4 October). The Californian wine region already has the same status in the EU, India, Thailand and Canada. 

The announcement was made in a ceremony at the International Wine Law Association's conference in Bento Goncalves, the centre of Brazil's wine country. 

"This is another important milestone for our trade group in protecting our appellation's name from fraudulent use in yet another high-profile, emerging wine market," said Napa Valley Vintners' executive director, Linda Reiff.

Napa Valley Vintners, established in 1944, is a non-profit trade group responsible for promoting and protecting the Napa Valley appellation. It currently represents around 430 wineries in the Californian region.


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