The authorities in India have approved the bestowal of Geographic Indication Status (GI) on the Napa Valley appellation from California for the term 'Napa Valley'.

The trade body for Napa Valley's wine company's, the Napa Valley Vintners (NVV), said earlier this week that the move will protect the name Napa Valley from “misdescriptive labelling while protecting consumers with truth in wine labelling in that country”.

NVV's board president, Bruce Cakebread, said: “This landmark protection is critical to our wineries as India is an important emerging market.”

NVV's Napa name committee chair, Pat Stotesbery, added: “This is a great victory as the NVV successfully lobbied the Indian government directly to gain this important status, and along with the Champagne region, is the first in the world to be recognised in India.”

The news follows the lobbying of the European Union by the trade organisation in 2007, which saw 'Napa Valley' become the first non-EU wine region to be recognised, as well as the first American place name to be protected in Europe.