AUS: ‘Myth Busting’ Coca-Cola slammed by dental association
The Australian Dental Association (ADA) has called on Coca-Cola to withdraw its recent advertisement in the country on 'Myth Busting'.
The advertisement gives several statements under 'Myth. It rots your teeth', which ADA federal president, John Matthews said, "are ambiguous or just plain wrong".
"The advertisement says "Coca-Cola has the same level of acid as many other food and drinks". Soft drinks, sports drinks and fruit juices are acidic drinks and all have the potential to erode your teeth," Matthews said today (16 October).
"While acid is eventually neutralised by saliva, this is not before it softens ... tooth enamel allowing it to be worn away much more easily. The problem is then magnified when soft drinks are sipped as mouths never have a chance to neutralise the acidic effect."
The ADA said that it agrees with Coca-Cola that dental hygiene and regular visits to the dentist are important, "but so is a good diet (low in sugars) and use of fluoride".
The association claimed thatthe adverts "make it harder for conscientious parents to stand up to the inevitable pressures from their children to consume products such as Coke."
A Coca-Cola spokesperson told Australian press it stuck by its ads. "We wanted to bust the myth that you can't consume Coca-Cola and have healthy teeth," the spokesperson was quoted as saying. "This is simply not true."
Leading UK smoothie maker Innocent Drinks this week risked the wrath of its fan base by selling up to a fifth of its business to one of the biggest corporations in the US - The Coca-Cola Co. Michelle ...
Coca-Cola's purchase of a stake in leading UK smoothie brand Innocent could be a fillip for a sector that had grown rapidly but flagged last year, Annette Farr writes. It also sees Coke and PepsiCo ex...
Proposed new legislation in Scotland aimed at tackling alcohol abuse has sparked huge debate. Chris Losh believes the plans display muddled thinking and fail once again to address the real cultural pr...
Stable government and an expanding economy have greatly improved the growth prospects for soft drinks producers in Nigeria. Moreover, writes Richard Corbett, strategic analyst at market analysts Canad...
The functional soft drinks market looks set for further growth over the next few years, according to a new report from just-drinks. While the recession and competition from other functional foods repr...
The Coca-Cola Co. has agreed to publish corrective adverts in Australia after a ruling from the country's Competition and Consumer Commission (ACCC)....
US consumers are rapidly switching from calorie-laden sodas to much lighter beverages, according to research out today (1 April)....
Sports and energy drinks outperformed all other categories in the UK last year, according to this year's Britvic Soft Drinks Report 2009....
- Heineken goes from strength to strength - Analysis
- Key trends for the alcohol category in 2017
- Key trends for the beer category in 2017 - Focus
- Heineken 2012-2016 - results data
- Heineken FY 2016 by region - results data
- Non-alcoholic Heineken set to hit Europe - CEO
- Beam Suntory revamps Bowmore whisky packaging
- Rum braced for falling volumes in years ahead
- Bacardi lines up Canadian bottling plant closure
- Asahi Group lifts 2016 sales, profits
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Global gin insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends