USA: Mystic Cliffs Survey Reveals Consumer Wine Habits

By Company Press Release | 10 July 2000

Consumers are apt to drink wine with pizza and are choosing to bring their favorite wine to informal summer picnics and barbecues--so says a new survey from Mystic Cliffs, conducted by leading global Internet research firm Harris Interactive. "The right wine can fit almost any occasion, and this Mystic Cliffs survey showed that today's busy consumers are purchasing wines that fit their lifestyles while not limiting their consumption to only formal occasions," said Mike Prestidge, brand director at Canandaigua Wine Company.

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Consumers are apt to drink wine with pizza and are choosing to bring their favorite wine to informal summer picnics and barbecues--so says a new survey from Mystic Cliffs, conducted by leading global Internet research firm Harris Interactive. "The right wine can fit almost any occasion, and this Mystic Cliffs survey showed that today's busy consumers are purchasing wines that fit their lifestyles while not limiting their consumption to only formal occasions," said Mike Prestidge, brand director at Canandaigua Wine Company.

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