Myprimetime.com, the leading online resource for baby boomers and part of MyPrimeTime, Inc.'s all-band media network, today introduces its Wise Guide to Napa Valley (http://www.myprimetime.com/napavalley_map.shtml), a virtual tour of the many vineyards, restaurants, spas and other attractions of Northern California's bucolic wine country.

Written by myprimetime.com columnist W. Blake Gray, author of the site's popular Wise Guide series (other installments include the Wise Guide to Ballparks and Wise Guide to Disney World), the Wise Guide to Napa Valley showcases the main reasons why this vacation destination is as popular as it is beautiful.

MyPrimeTime's Wise Guide to Napa Valley features interactive quizzes, helpful hints and tips on a variety of topics. Loaded with information on Napa's many vineyards, the Guide highlights the best wineries for beginners as well as the most dedicated of oenophiles, and lists its picks for the best reds and whites. There's also a nod to etiquette, with a piece on the do's and don'ts of winery visiting.

MyPrimeTime's Wise Guide to Napa Valley also goes beyond wine tastings, with articles and interactive tools on other Napa Valley attractions including the best spas and resorts, delis and restaurants for any budget, ballooning over the Valley, and even activities for the kids.

"Our guide's got the hidden treasures," said MyPrimeTime Co-Founder, Vice President and Editorial Director Donald Van de Mark.

"You don't have to get caught in traffic or rub elbows with every status conscious wine wannabe. Check out our recommended picnic spots, spas and the best expensive and the best cheap restaurants for breakfast, lunch and dinner," added Van de Mark. "As W. Blake Gray writes, 'Your meal might be a bit more expensive than a bucket of chicken, but you won't need a credit line for a family of four.' Live the good life the MyPrimeTime way -- without busting your budget!"

About MyPrimeTime, Inc. and myprimetime.com

Empowering adults between the ages of 35 and 54, myprimetime.com is a broadband Web site with contextual e-commerce, community interaction and streaming media content. It provides the 81-million-strong baby boomer market with tips, tools and inspiration to make positive changes in their lives. Myprimetime.com's five principal content areas are Family, Money, Health, Work and Play. Users receive highly customized content and tools tailored to their lives through the site's life-events personalization feature. Myprimetime.com, part of the all-band network MyPrimeTime, Inc., is based in San Francisco, CA.

MyPrimeTime, Inc. was founded in June 1999 by a group of former CNN/CNNfn executives, with the myprimetime.com Web site launching in October 1999. The company's senior management team includes former executives from Inktomi, StarMedia and CBS MarketWatch. Its corporate partners include Fidelity Investments and public television's Nightly Business Report. MyPrimeTime's investors include venture capital firms Hummer Winblad Venture Partners, Sequoia Partners, Blue Chip Capital, Presidio Ventures Partners, Odyssey Research, Integrity Partners and W.R. Hambrecht, as well as angel investor Joan Rivers. The total equity investment in the company stands at more than $30 million.