UK: Mumm rolls out travel canister
Champagne brand Mumm is rolling out its aluminium Travel Canister through the supermarket chains, Sainsbury's and Waitrose, and the specialist drinks retailer, Threshers, from 1 April.
The pack, which will have a recommended retail price of GBP25.99 (US$52.11), was launched through the Selfridges department store before Christmas. The canister has a carry-strap and is designed to protect a bottle of G.H. Mumm Cordon Rouge and keep it colder for longer whilst travelling.
To coincide with the roll-out, the Pernod Ricard-owned Champagne is joining forces with luxury goods brand Alfred Dunhill to offer an innovative 'personal Champagne delivery service' during the two May bank holidays.
Dunhill customers spending over GBP250 in one of its London stores during April and May can opt to have a chilled bottle of G.H. Mumm Cordon Rouge Champagne in a Travel Canister delivered to them at a time of their choice anywhere within the M25 by a Dunhill-clad motorcyclist.
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