Multiple Marketings Sunmagic Hydra Fizz

Multiple Marketing's Sunmagic Hydra Fizz

Multiple Marketing's Sunmagic Hydra Fizz range

Category - Soft drinks, CSDs, juices

Available - From this month

Location - UK

Price - GBP0.45 (US$0.60) per 300ml PET bottle

Multiple Marketing has released a range of sparkling juice drinks aimed at children. The Hydra Fizz range contains 50% fruit juice and spring water. 

Flavours include Tropical Twist, Berry Medley, Apple Crush, Very Cherry, Fruit Smash and Zingy Lemon. 

The company said it is targeting 8-16 year-olds and the drinks are school-compliant in the UK.

The launch is being supported by a marketing campaign, including social media activity, POS material and a series of online and print adverts. 

The company also makes Hydra Blast and Hydra Juice

"Our Hydra brand of school-compliant products already accounts for 20% of our sales, which shows just how important this sector of the market is," said Razin Ali, Sunmagic's brand manager. "Hydra Fizz is... our first sparkling school-compliant drink. The juice drinks not only deliver on quality and taste, but also provide children with one of their five-a-day due to their 50% fruit juice content."

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